Yugen matcha by Marukyu Koyamaen

from $36.00

Producer: Marukyu Koyamaen

Region: Uji, Kyoto

Character: Balanced • Sweet • Vegetal

Suggested use: Premium latteUsucha

The experience: Yugen is a bright, refreshing matcha that opens with a green aroma reminiscent of spring grass. Notes of cream, tender greens, and a slight nuttiness are balanced by a gentle umami. Its texture is notably smooth and creamy, with a lingering sweetness and low astringency. The finish is clean and refreshing. Enjoy as an everyday usucha or an elevated matcha + milk pairing.

Sizes: 20g tin or 40g tin

Size:

Producer: Marukyu Koyamaen

Region: Uji, Kyoto

Character: Balanced • Sweet • Vegetal

Suggested use: Premium latteUsucha

The experience: Yugen is a bright, refreshing matcha that opens with a green aroma reminiscent of spring grass. Notes of cream, tender greens, and a slight nuttiness are balanced by a gentle umami. Its texture is notably smooth and creamy, with a lingering sweetness and low astringency. The finish is clean and refreshing. Enjoy as an everyday usucha or an elevated matcha + milk pairing.

Sizes: 20g tin or 40g tin


For mornings that require a gentle lift, Yugen offers a bright character and light sweetness without the added sugar.

STORAGE: Store your tea in an airtight canister and seal tightly between uses. Once opened, store in a cool dry place or keep refrigerated.

YUGEN FLAVOUR PROFILE

Its dry aroma in the tin reminds us of crisp nori and dried herbs, which melts into a memory of spring grass when whisked with water.

Upon drinking, the first thing most people notice is its remarkable sweetness. Then a soft umami begins to emerge, followed by a clean finish that leaves the palate refreshed rather than coated.

Marukyu Koyamaen

Marukyu Koyamaen is based in Uji, Kyoto, a region long regarded as the historical heart of Japanese matcha. With roots tracing back to the late 17th century, the company has cultivated a deep expertise in the art of tea making, refining its approach over generations. The surrounding environment, marked by fertile soil, gentle river mists, and a temperate climate, supports the slow, careful growth of tencha leaves, allowing for the development of balanced aroma and nuanced flavor. Marukyu Koyamaen works closely with dedicated growers, maintaining rigorous standards from cultivation through stone milling. Their matcha is known for its clarity and consistency, often finding a harmonious interplay of fresh vegetal notes, soft sweetness, and a lingering umami.